fabsigns

Imagine this, you’re driving home from work and you’re exhausted. You don’t have the energy to think about much, except getting home and seeing what’s on Netflix. There’s a lot of advertising on the side of the road as you’re driving home, but you’re not paying attention because it doesn’t interest you and you’re too tired. You’re almost home and you start thinking about dinner – cooking is obviously not on the cards – so you start rolling through your mental refedex of dinner options, then you choose Mexican near your house, because they have a two for one deal. How do you know about that two for one deal? You saw the advertisement as you were driving. Some building signage stands out in the way that it makes you stop, take a photo and consciously think about it. While other types of building signage sit in our subconscious waiting for us to call on the information. Both are effective and have a great return on investment, the key is using the right strategies to garner the attention ...